FATIMA's CV
FATIMA ALMAZROUEI
CREATIVE & BRAND MANAGEMENT | CONTENT | EVENTS & ACTIVATIONS
Profile summary
Creative and Brand managing, bringing almost 6 years of GCC experience in creative direction, brand strategy, and visual identity. Shaped brand development and visual communications across multiple roles in the United Arab Emirates, including creating the EMAAR Super Cup logo and designing product packaging for commercial launches. Committed to aligning creative concepts with stakeholder requirements to deliver distinct brand assets and production workflows.
Career highlights
Creative Direction: Provided creative direction and brand oversight across content, campaigns, and selected event-related deliverables while managing stakeholder communication.
Brand Development: Created the first EMAAR Super Cup logo and developed its brand concept, displayed on the Burj Khalifa during the competition launch.
Visual Identity: Designed the visual direction and customer-facing identity across all product packaging and marketing materials for commercial launch.
Career Progression: Advanced through 6 roles spanning creative design, brand management, and independent consulting while applying artificial intelligence tools to workflows.
Key skills
Professional experience
Directs project-based creative assignments spanning branding, content, and visual communications, guiding tasks from brief and concept development to final execution. Coordinates creative needs for Abu Dhabi Media Office engagements and oversees brand governance across multiple campaigns, content streams, and select event deliverables.
- Re-engaged by Abu Dhabi Media Office to collaborate on two projects, coordinating creative requirements and supporting project delivery.
- Manage communication with stakeholders and external partners to align creative output with brand objectives, timelines, and quality standards.
- Provide creative direction and brand oversight across content, campaigns, and selected event-related deliverables.
Directed brand execution for league competitions, managing production workflows for stadium dressing, custom awards, and executive reporting across physical and digital environments.
- Created the first EMAAR Super Cup logo and developed its brand concept, which was displayed on the Burj Khalifa during the competition launch.
- Managed suppliers and production partners for stadium dressing, customized gifts, sponsor giveaways, trophies, medals, and other event deliverables.
- Developed and maintained brand and style guides to strengthen consistency across league communications and competition environments.
Directed design output for official communication channels, shaping brand standards and creative asset production. Managed visual identity projects while partnering with internal stakeholders to align digital media output with organizational messaging requirements.
- Executed branding assignments including logo development and visual pattern creation.
- Produced daily social media content and infographic assets for digital channels.
- Recorded voice-over narration for multimedia video content.
Shaped the creative and operational direction for Potions Cosmetics from the initial concept phase through to the public market launch. Managed brand development, visual identity systems, and product packaging while directing overall marketing and social media execution.
- Designed the visual direction and customer-facing identity across all product packaging and marketing materials.
- Executed product development lifecycles from initial concepts through to commercial launch.
- Managed social media channels, content creation, and messaging to support product launches.
- Created executive presentations and visual storytelling materials for senior stakeholders.
- Managed the development of internal and external visual communication materials across corporate requirements.
Education
MBA
- GPA: 3.5
- GPA: 3.2
Certifications
Languages
Arabic · Native
English · Fluent